《参考消息》2006年7月9日第8版：中国青少年仍坚守传统价值观 【英国《金融时报》网站7月5日文章】题：中国青少年“坚守传统价值观”

Chinese teens ‘adhere to traditional values’ By Beina Xu Published: July 5 2006 09:41 | Last updated: July 5 2006 09:41

（1）China’s teenage consumers value name brands and trendy products but also display a strong adherence to traditional values that sets them apart from their peers in overseas markets, according to a recent survey by McKinsey & Company.

The survey, based on interviews with 800 consumers across China between the ages of 12 and 17, found that u_______① teens in China drove Rmb290bn in spending a year. Though the majority of respondents said they valued name brands and fashion trends more than their parents, ____________________________. （但涉及家庭价值和攒钱的问题时他们表现得仍很传统。）

The survey found that 96 per cent of teen respondents in China said they expected to support their parents in their old age while only 79 percent of parents said they a_______② such support.

The survey also indicated that though young Chinese felt a strong i_______③ to keep up with the latest fashions, more teens than adults believed that saving a significant amount of money was a “virtue.”

“（2）The current generation of teens is simultaneously more traditional and more modern than its predecessors – in essence more confident of its place in the world,” the report said.

Chinese teens are an integral part of the country’s burgeoning consumer society, but their buying behaviour has remained somewhat unclear. This strain of traditional behaviour among teen consumers reveals f_________④ differences in China’s consumer market that distinguishes it from those overseas, and indicates that （3）companies could be missing opportunities by targeting rebellious teens in their marketing strategies.

Mengniu Dairy, China’s second largest diary company, has c________⑤ on this phenomenon by combining modernity with “feelings of national pride” in its marketing campaigns, according to the report. Another example of how companies use nationalistic marketing is Aigo, the leader in China’s MP3 player market, whose brand name translates to “patriot” in Chinese.

The study also revealed differences in the way Chinese teens spend their free time and pocket money. （4）Though watching television still reigns as the most popular activity, as in most developed countries, Chinese teens spend a higher share of their free time reading books, magazines and newspapers than their Western counterparts.